New York State of Time: de GRISOGONO Event with Vogue

A Wonderful Time: Vogue, Samsung, and de GRISOGONO

By Lisa Panke

When Vogue invites, you go. You can also feel certain the event will be either cool and trendy, or classy and glamorous, regardless of the style and venue. This one hit all notes. And I got to discover a watch to die for.

The event was for luxury jewelry and timepiece brand de GRISOGONO, held in the Upper East Side.

genevieve-bahrenburgHosting the event was none other than Genevieve Bahrenburg, artist, writer and filmmaker. A strong woman — who survived 22 days in a coma, and 13 brain surgeries after a drastic accident in 2013 — she welcomed guests in a stunning black dress and matching black diamond jewelry designed by Fawaz Gruosi, the heart and soul of the de GRISOGONO brand.

Black tie, black suits, and elegant cocktail dresses flitted around black diamonds, diamond-like carbon, and some pretty cool “smart accessories” worthy of Vogue Accessories Director Selby Drummond. The Samsung Gear S2 smartwatch by De GRISOGONO grabbed my attention right away.

You can think of it as several luxury watches in one. You switch through different screens to change between multiple “traditional” faces, and several smart functions. (See the video above at around :29, and prepare to be “wowed.”)

Think of it as several luxury watches in one.

The Italian designer transformed the high-tech watch into a glamorous and sparkling accessory. The result? Truly, a luxury watch to die for.

A diamond-set gold bezel turns freely around the dial, partially hidden at 6 and 12 o’clock beneath two black DLC-coated arches set with the emblematic de GRISOGONO black diamonds


According to Younghee Lee, Executive Vice President of Global Marketing at Samsung, “This dynamic partnership builds merges Samsung’s barrier breaking technology with de GRISOGONO’s signature style to create a smartwatch as unique as the wearer.”


Christmas is knocking on the door — thanks to Vogue, Samsung and de GRISOGONO I know my wish for this year.

SAMSUNG GEAR S2, please.

(p.s. Interested in attending some events yourself? Check out Vogue VIP.)


With love,


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